I write a lot of letters to clients. Day in and day out it always begins: "I hope that you are doing well."
Every letter. All the time. Going on three years.
I was going through a rather large file yesterday and found about 40 letters to this client that all (save one) began exactly the same way. That's a lot of hoping life is going well.
As these letters start out with my standard boilerplate only to begin the path towards nastiness with the very next sentence: "I hope that you are doing well. As you know, we appeared before Judge Soandso last week and he entered sanctions against you for offensive body odor..." But sometimes this is a necessary evil as there is no good way to begin a client letter. I just can't bring myself to say "I hope your spirits are high after the botched circumcision."
I need a new opening line to my clients. Something that conveys warmth (that I don't have) while implying hope that they haven't shat all over their cases.
Any suggestions?
Thursday, August 19, 2010
Repeating to the client hallmark well wishes. (And other half-truths)
Posted by The Namby Pamby at 10:50 AM
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