Tuesday, April 03, 2007

Who are the ad wizards that came up with this one?

Yesterday, as I was recuperating from the weekend, I went out to watch Opening Day (a memo not given to the Chicago Baseball teams). I had lunch at a friend's company outing held at a local establishment and proceeded to watch the games. During our stay, advertising staff for the RedEye (a free watered-down version of the Chicago Tribune) were present at the bar handing out all sorts of free stuff for the patrons.

T-Shirts and Water Bottles are the typical fare, but they also handed out 'Shag Bags.' This is what they were called. Printed in big red letters on the side. Inside included what every man needs during and after a rough night out: Deodorant, Tylenol, Toothbrush, Toothpaste, and two Condoms (Made in Thailand).

The Shag Bag

Quite possibly the most ingenious promotional tool I have ever seen.